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    A little about me...

    Cesar G. Buenrostro

    Like most effective leaders, Cesar has traveled a long road of professional and personal adversity. Exploring his past will help paint a picture of his promising future. The foundation for Cesar's success was developed in grade school when he spent four academic school years in Los Angeles. The experience proved to be an incredible life lesson, and solidified his English language skills. Cesar is bi-lingual in English and Spanish (with a limited working proficiency in Portuguese). But, more importantly, he is a comfortable communicator in all business settings. He completed high school in his hometown of Guadalajara, Mexico and went on to receive his Bachelor's Degree in Business Administration with an emphasis in Tourism from Universidad de Guadalajara.

    With degree in hand, Cesar set his sights on the world-renowned tourist destination of Cancun, Mexico. He landed a job as a travel guide at Xcaret Eco Park, and developed a sales style that transcended cultural boundaries. His unique sales style found him heavily recruited by incentive travel agencies; and he soon found himself recruiting, managing, and impressing VIP groups from around the world.

    In 1999 one of Cesar's VIP clients made him an offer that he couldn't refuse. FutureSource is a financial data company located in Chicago. Several executives were so impressed by Cesar’s business demeanor; he was offered the position of Technical Service Coordinator. Eighteen months, and three promotions later - Cesar was made Director of FutureSource Latin America. Responsible for offices in Costa Rica, Mexico, and Brazil; Cesar reported directly to the CEO and CFO. This experience was highlighted by a 38% increase in net profit over a two year period, while sustaining a 7% sales growth during a down market. Cesar's continued leadership proved valuable in 2004 when Interactive Data acquired FutureSource, and ended their business dealings in Latin America. Although Cesar was offered a position with the new company in San Francisco, his entrepreneurial aspirations took him back to Cancun, Mexico.

    Cesar's passion for gourmet coffee led him to create, Nostic Cafe, a gourmet coffee brand. The name, logo design, marketing, and business plan were all created around a premium quality product. A small sales team was assembled, coached, and supervised to optimal success. Local coffee lovers were elated, and tourists were enjoying the Nostic brand in their home countries.

    In 2006, Cesar was presented a unique opportunity to represent Comex as a Regional Sales Marketing Representative in Mexico's Yucatan Peninsula. Overseeing a three state territory, fives sales teams, and 95+ retail stores. His main objectives were to improve the relationship between corporate headquarters and franchisees, while increasing sales and brand recognition. In two short years Cesar’s region was credited with the highest brand recognition in the entire country, 92%. While the region held a dominant market share of 49%.

    The Nostic/Comex years were an incredible period of personal growth for Cesar. His professional skill set matured through his own business venture, and his ability to bring an entrepreneurial spirit to his corporate position at Comex. To add the proverbial "cherry on top", he married the love of his life: Maria Elena. In 2011, The Comex Group recognized Cesar’s multi-cultural marketing potential and offered him a position with the newly acquired Frazee Paint division in the United States. Cesar was able to sell Nostic Cafe, and move to San Diego.

    Cesar’s success in San Diego followed a similar trajectory as his success in Mexico. After a promotion in 2012, Sherwin-Williams acquired the Comex Group’s U.S. division. Cesar is one of only a handful of District Managers that were offered a position with Sherwin- Williams. Cesar was also selected to directly report and present Frazee's business analysis to Sherwin-Williams’ executive staff. The CEO, CFO, and Division President were debriefed in regards to Frazee’s performance, processes, sales, operations, and strategies in North America and primarily the west coast. At the same time during this period Cesar obtain his Master in Marketing and Sales Management form OBS School formed 2 prestige Spanish schools Universitat de Barcelona and EAE Business School.

    As Sherwin-Williams brand paints become available at Lowe's stores beginning in March 2015, it is a good time to reflect on the leadership that made this monumental collaboration a reality.

    Cesar Gonzalez Buenrostro is a Regional Sales Manager for Sherwin-Williams, successful entrepreneur, and relentless self-starter. Over the past months, Cesar has successfully led a team of 18 Sales Service Representatives, across four states and 137 Lowe's stores. Cesar is one of only 14 Regional Sales Managers from the United States and Canada that were chosen for this historic product launch. For the first time in 40 years, Sherwin-Williams paints will be sold outside of their own stores - at Lowe’s stores. This deal is estimated at one billion dollars by the end of 2016.

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    Lorem ipsum dolor sit meton secte adipiing elit. Praesent vestibu lum molestie lacus.

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